Google Glass is disrupting the industry by focusing on the user experience combined with social norms to create a mass consumer product that is socially acceptable to wear and incredibly functional.
Google does own a patent on gazed-based advertising and their core business is based around advertising, I can guarantee that there will be advertising opportunities. But, I’d like to clarify the difference between gaze and eye tracking. Google Glass currently does not have an eye facing camera that would allow them to track eye movement. But, Glass does have access to a magnetometer (compass) and your phone’s GPS. Knowing the location and direction a person is facing is very general in comparison to determining the specific item on which your eye is focused.
Keep in mind that Google Glass is an Android device, therefore it has a lot of the same restrictions and capabilities of your typical smartphone. With Glass, much of what you do with a phone is now right there when you want it, and out of the way when you don’t.
The new wearables are simple. Google Glass is simple… with a lot of hidden complexity.
See my full post on the On3 Software Development blog.