Most Enterprise mobile apps suck!

The market, and need, for enterprise mobile applications is skyrocketing. However, most enterprise mobile applications that are available are not meeting the core enterprise needs, according to research2guidance.

“Following the successful adoption of customer-focused mobile applications, companies are increasingly deploying mobile apps to connect to partners and employees. Companies are mainly sourcing these apps through internal or external app development projects. Nonetheless, both established enterprise software vendors and emerging, mobile only vendors have been targeting this market segment by publishing “off the shelf” enterprise mobile apps and making them available on main public app stores. As a consequence, the number of enterprise-relevant apps has doubled from 100.000 to 200.000 over the past 12 months (Q1 2011 to Q1 2012), but as research2guidance has found only 14% of those address core enterprise needs.” Daianna Bassi

Although I don’t dispute Daianna’s research, I would add that many corporations already know this and have been seeking out custom software companies, like On3, to help them build enterprise mobile applications that focus on their business. More importantly, these applications are being build to work across platforms due to the acceptance of the BYOD movement in corporations.

Custom enterprise mobile and desktop applications are the best way to optimize ROI because they focus specifically on the business needs and have optimized usability to better suit those needs.


About Rob Rusher

In his role as Principal Consultant for On3, Rob leads an software development practice to help his clients build rich Internet applications for the desktop, browser, and mobile devices, and to rapidly increase their knowledge and skills to better support their organization's goals. Rob is an Adobe Certified Expert, Community Professional, and Certified Instructor. He has taught and mentored the technical teams at HP, Overstock, Paychex, SAS, the FedEx, and other Government and Fortune 100 organizations. Rob has co-authored four best-selling books on building secure, cutting-edge and rapidly developed applications using Adobe AIR, ColdFusion and Flex. He is very active in organizing and speaking at RIA, Adobe LiveCycle, mobile conferences, and user groups. In addition to growing his software consulting practice, On3, Rob has been building expertise in rich client application development on a wider variety of devices and platforms that extend the applications to change the way we all create and live.